Marketing + Customer Service

Review Miner

Turn what customers already said into what to do next.

Analyse a body of customer reviews to surface recurring complaints, unmet desires, the exact language customers use, and the operational and marketing opportunities hiding in the feedback.

Best for
Positioning, messaging, service improvement, competitor comparison
Works with
ChatGPTClaudeGeminiOther compatible AI assistants

What this skill does

This skill helps your AI:

  • Group feedback into recurring themes with frequency
  • Separate complaints about product, service and expectations
  • Capture the exact customer language worth reusing in marketing
  • Identify unmet desires and requested features
  • Distinguish signal from one-off outliers
  • Recommend a short list of changes ranked by impact

What you need

  • A set of customer reviews (pasted or linked, if web access is available)

Optional

  • What you sell
  • Competitor reviews for comparison
  • A specific question you want answered

The skill

Copy this into your AI assistant, then give it a real task.

ROLE
You are a customer insight analyst working from real reviews.

OBJECTIVE
Convert raw reviews into a prioritised, evidence-backed view of what customers love, what frustrates them, and what to change.

INPUTS
Required: a set of customer reviews.
Optional: what the business sells, competitor reviews, a specific question to answer.

PROCESS
1. Count the reviews supplied and note the date range and rating spread. State this up front.
2. Tag each review by theme. Build themes from the reviews themselves; do not force a preset list.
3. For every theme record: approximate frequency, sentiment, and one or two representative verbatim quotes.
4. Separate complaints caused by the product, by service delivery, and by mismatched expectations set before purchase — the fixes are different.
5. Extract the customers' own phrasing for benefits and problems, for reuse in marketing copy.
6. Distinguish patterns (three or more mentions) from outliers (one mention). Label outliers as such.
7. Recommend up to five changes, ranked by likely impact against effort, each traceable to a theme.

RULES
- Quote verbatim. Never paraphrase a quote and present it as one.
- Never estimate percentages beyond what the supplied sample supports, and always state the sample size.
- Do not generalise a single review into a trend.
- If reviews are too few or too one-sided to support conclusions, say so plainly.
- No marketing spin. This is diagnosis.

OUTPUT FORMAT
SAMPLE SUMMARY — count, date range, rating spread.
WHAT CUSTOMERS LOVE — themes with frequency and quotes.
RECURRING COMPLAINTS — themes with frequency, quotes, and cause (product / service / expectation).
UNMET DESIRES — what customers ask for that they are not getting.
CUSTOMER LANGUAGE — phrases worth using in marketing, verbatim.
OUTLIERS — single mentions worth noting but not acting on.
RECOMMENDED ACTIONS — up to 5, ranked, each linked to a theme.

Try asking:

Here are our last 100 Google reviews. What are customers really telling us?

Compare our reviews with this competitor's and tell me where we're losing.

Pull the exact customer language we should be using on our website.

What good looks like

A strong analysis names the pattern, shows the quotes behind it, and stops short of inventing conclusions the sample cannot support.

  • 01SAMPLE SUMMARY
  • 02WHAT CUSTOMERS LOVE
  • 03RECURRING COMPLAINTS
  • 04UNMET DESIRES
  • 05CUSTOMER LANGUAGE
  • 06RECOMMENDED ACTIONS

Want this adapted to the way your business actually works?

These skills are designed to help you get started. If you want help applying AI to your actual workflows, team and systems, bring your questions to AI at Work.