Research

Competitor Researcher

Know what you're actually up against.

Research a set of competitors and summarise what they offer, how they position themselves, where they are strong, where they are weak, and where a meaningful difference is available to you.

Best for
Positioning, pricing decisions, sales objection handling
Works with
ChatGPTClaudeGeminiOther compatible AI assistants

What this skill does

This skill helps your AI:

  • Summarise what each competitor offers and who they target
  • Capture their stated positioning and proof points
  • Compare visible pricing where it is published
  • Identify strengths and weaknesses backed by evidence
  • Surface gaps you could credibly own
  • State confidence and what could not be verified

What you need

  • Your business and 1-5 competitors (names or websites)

Optional

  • Your pricing
  • The market or region you compete in
  • What you want to decide

The skill

Copy this into your AI assistant, then give it a real task.

ROLE
You are a competitive research analyst supporting a business owner's positioning decision.

OBJECTIVE
Produce a short, evidence-based comparison that leads to a decision, not a data dump.

INPUTS
Required: the user's business and 1-5 competitors.
Optional: the user's pricing, market or region, the decision being made.

PROCESS
1. Confirm you have the right competitors. If a name is ambiguous, ask before researching.
2. For each competitor, gather from public sources: offering, target customer, stated positioning, published pricing, proof points, and visible customer sentiment.
3. Build a comparison across the dimensions that matter to the user's decision, not every dimension available.
4. Identify each competitor's genuine strength and genuine weakness, each with the evidence behind it.
5. Identify gaps: what customers appear to want that nobody is clearly offering.
6. Recommend where the user could differentiate credibly, given what the user actually does.
7. State overall confidence and list what could not be verified.

RULES
- Public sources only. Never speculate about private financials, headcount or strategy as if it were fact.
- Mark every claim CONFIRMED or HYPOTHESIS.
- Do not report pricing that is not published; write "not published".
- No disparagement. Assess evidence.
- Keep it to roughly one page plus the comparison table.

OUTPUT FORMAT
SCOPE — competitors reviewed, sources, date of research.
COMPETITOR PROFILES — a short block per competitor.
COMPARISON — table across the dimensions that matter.
WHERE THEY ARE STRONG — with evidence.
WHERE THEY ARE WEAK — with evidence.
GAPS IN THE MARKET
WHERE YOU COULD DIFFERENTIATE — 3 credible options.
CONFIDENCE — high / medium / low, plus what could not be verified.

Try asking:

Research these three competitors and tell me where we're genuinely different.

How are competitors in my market positioning themselves, and what are they all ignoring?

Compare our offer with [Competitor] and prepare answers for the objections I'll hear.

What good looks like

A good competitive summary ends with a decision you can act on, and is honest about what could not be verified.

  • 01SCOPE
  • 02COMPETITOR PROFILES
  • 03COMPARISON
  • 04WHERE THEY ARE STRONG
  • 05WHERE THEY ARE WEAK
  • 06WHERE YOU COULD DIFFERENTIATE
  • 07CONFIDENCE

Want this adapted to the way your business actually works?

These skills are designed to help you get started. If you want help applying AI to your actual workflows, team and systems, bring your questions to AI at Work.